Western Sydney University is an Australian multi-campus institution situated throughout various regions of Sydney. It is a provider of undergraduate, postgraduate and higher research degrees with campuses in Bankstown, Blacktown, Campbelltown, Hawkesbury, Parramatta, and Penrith.
On 30th August 2015, the University of Western Sydney underwent a major rebranding which resulted in renaming itself as Western Sydney University.
Having previously completed several key projects for the university, Hatching Creative were once again contacted by personnel from the capital works team which oversees the entire transition in regards to briefs involving various signage and graphic element updates required across multiple campuses.
Working extensively with strict branding guidelines, Hatching Creative produced a series of vehicle graphics applied on the exterior of all university owned shuttle buses featuring brand new university logo and signature year 1 promo elements.
As part of the update process, Hatching Creative also had the opportunity to produced and install various internal and external signage at key campuses including building, directional and compuse map systems.