Western Sydney University is an Australian multi-campus institution situated throughout various regions of Sydney. It is a provider of undergraduate, postgraduate and higher research degrees with campuses in Bankstown, Blacktown, Campbelltown, Hawkesbury, Parramatta, and Penrith.

 

On 30th August 2015, the University of Western Sydney underwent a historically major rebranding which resulted in what is now known as Western Sydney University.

 

Having successfully completed several key projects previously for WSU, Hatching Creative were once again contacted by personnel from the WSU capital works team which oversaw the entire branding transition process. The opportunity presented various signage and graphic element updates across multiple mediums.

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Working extensively with the newly published strict branding guideline, our collaboration with key stakeholders successfully produced a series of vehicle graphics for all WSU owned campus shuttle buses featuring the new brand identity and signature year 1 promo elements.

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As part of the update process, Hatching Creative also had the opportunity to produce and install various internal and external signages including building, wayfinding and campus map systems.